If
you wish :
- To take part in Trade Fairs abroad
- To negociate with your partners in a relaxed fashion and in your interlocutor’s
language
I can offer you :
After familiarization with your company and its products, to confidentially
enable you to take full advantage of my technical and linguistic competencies
in German and in English and ensure the following service :
- Taking part in Trade Fairs
- Follow-up the relationships which were entered into and the business
concluded after the Fair
THE COMMERCIAL ACTION DURING THE TRADE FAIRS :
Targets :
- Know the requirements of all potential customers met at the Fair
- Promote your company’s know-how
- Continuously treat enquiries in order to conclude the first business
steps
How to reach these targets :
- Make oneself acquainted with the trading profitability targets fixed
by your company :
(Number of contact forms to complete, which visitors should be preferential
?)
- Take into account the communication policy to be applied during the
Fair
- Precisely list all useful contacts
- Invite prospects and customers :
(Enter into relation around two months before the Fair ; invitations
via mailings and phone)
- Welcome visitors during the Fair, commercial action and translation
- Precisely complete the contact forms in order to better target the
expressed requirements
- Ensure the service of following-up the relationships with the visitors
just after the Fair
(Sending the right documents according to the expressed requirements,
getting once more into touch with the visitors in order to propose a personal
appointment or to continuously treat enquiries)
FOLLOWING-UP THE RELATIONSHIPS WHICH WERE ENTERED INTO DURING
THE FAIRS :
Targets :
- Bring the initial business steps to a successful conclusion
- Ensure the follow-up of the orders
How to reach these targets :
- Ensure written and oral contacts with the potential customers in continuous
connection with your company’s collaborators
- Report by fax to your company the prospection’s exact progress,
and in due time
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